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If you have dark spots, freckles, melasma, or uneven skin tone, you are suffering from hyperpigmentation. In Pakistan, hyperpigmentation is a common skin concern. It affects both men and women due to multiple reasons, like climate, pollution, genetics, and lifestyle. Several causes of pigmentation dull the appearance and shatter your confidence. However, pigmentation, though common, is preventable and reversible. If you follow a suitable skincare routine and stay consistent, you can get clear and healthy skin without dark spots or uneven skin tone. In this blog, we will cover the top causes of pigmentation and how to prevent them. Along with these, we will also explore how Cute-E cream by Wisdom Pharma can help in prevention and a journey towards youthful, clear skin. 

What is Pigmentation?

Pigmentation is the darkening of skin, which happens due to excessive melanin production in the body. Melanin is a natural element that determines your skin color. Excessive melanin production occurs due to sun exposure, hormonal imbalance, age, inflammation, or diet. As a result of this excessive melanin production, skin becomes pigmented, which appears in the form of dark spots, uneven patches, melasma, or freckles. 

Pigmentation appears worse on brown Pakistani skin tone. In wheatish skin tones of Pakistani men and women, hyperpigmentation appears as:

• Melasma: Brown or grayish-brown patches on cheeks, forehead, or upper lip. 

• Freckles: These are small brown spots around the nose, forehead, and cheeks that are caused by excessive sun exposure. 

• Post Inflammatory Hyperpigmentation: Oily and Acne-prone skin people in Pakistan get dark spots after any inflammatory skin condition, like acne or wounds. 

Top Causes of Pigmentation in Pakistan

Pakistani climate, genetics, and lifestyle make people prone to hyperpigmented skin, especially on their face. Before starting any pigmentation treatment in Pakistan, it is important to know the reasons to make relevant changes in life. Here are some causes of uneven skin tone, dark spots, melasma, etc, and how to prevent them easily:

Intense Sun Exposure

Pakistani region has a high UV index. Moreover, people stay exposed to harsh sunlight for longer hours for several months of the year. This constant sun exposure boosts melanin production in the skin to prevent sun damage. Therefore, people get dark patches and tanning. 

Prevention Tip: Pakistanis should wear sunscreen (at least SPF 30 or above) even while staying indoors. Sun protection in Pakistan must be reapplied every 2-3 hours for optimal protection to reduce melanin production. 

Heat and Humidity

Most Pakistani cities experience extreme heat in the summer. Furthermore, the climatic conditions with intense humidity for longer periods of the year. Excessive heat and humidity inflame the skin. To cope with inflammation, cells produce melanin, which leads to heat-induced pigmentation. 

Prevention Tips: Stay hydrated by drinking water and using hydrating skincare. Use soothing and antioxidant creams to calm inflammatory skin. 

Hormonal Imbalance

Melasma often happens due to hormonal changes in the body. Several hormonal fluctuations in pregnancy, PCOS, menopause, thyroid disorder, or contraceptives can disrupt pigment cells. While suffering from these hormonal conditions, melanin production increases, which causes melasma, dark spots, and dark patches around the face. 

Prevention tip: Get a hormonal evaluation, consult your dermatologists, and use a gentle and dermatologically recommended skincare routine for pigmentation. 

Pollution

There is a high index of air pollution in Pakistan, which causes microscopic dust particles and pollutants to settle on the skin. These pollutants create oxidative stress in the skin, which leads to aging and pigmentation. 

Prevention Tip: Follow a daily gentle cleansing routine. Use antioxidant ingredients like Glutathione or Vitamin E to fight oxidative stress in the skin. 

Unhealthy Diet

Pakistani people are fond of following an unhealthy diet for the sake of their taste buds. They consume processed foods, high-sugar and high-glycemic index foods, and dairy products in excess amounts. These dietary products promote melanin production and become a root cause of pigmentation. 

Prevention tip: Take antioxidant foods like leafy greens, citrus fruits, and carrots. Have healthy omega-fats in your diet. Stay hydrated and avoid processed and sugary foods. 

Using Harsh Whitening Products

Many whitening products sold in the Pakistani local market contain steroids and mercury. These are harmful whitening ingredients that can whiten skin for a short time. However, in the long run, they damage the skin barrier and make the skin prone to hyperpigmentation. 

Prevention tip: Consult a dermatologist for any brightening or pigmentation cream. Always use safe and steroid-free creams on your skin. 

Cute-E Cream by Wisdom Pharma: Solution for Pigmentation

Having a safe pigmentation cream to get rid of dark spots and uneven skin tone is easy now. Wisdom Pharm brings to you Cute-E cream, which contains balanced amounts of Kojic Acid, Alpha-Arbutin, and natural extracts. These are skin-friendly ingredients that target dark spots and pigmentation on the skin and especially work to treat Pakistani skin tones. 

Key Benefits of Cute-E cream

• It reduces hyperpigmentation, melasma, freckles, and dark spots. 

• Contains safe ingredients like Alpha-arbutin, licorice extract, kojic acid, and natural extracts, which brighten skin tone gently. 

• Does not contain any bleaching agents to harm the skin. 

• Helps achieve a radiant and even skin tone. 

How to Use Cute-E cream to Get Rid of Pigmentation?

To get effective results from Cute-E cream by Wisdom Pharma, you should know how to use it properly. Here’s what you should do to add this pigmentation cream for melasma to your brightening skincare routine. 

• Cleanse your face properly with a mild cleanser.

• Pat dry your skin with a soft towel. 

• Take a required amount of the cream on your fingertip and warm the product. 

• Apply the cream only to the affected pigmented areas that you want to brighten. 

• Apply in circular motions until absorbed

• Preferably, use it at night for effective results

• If you use it during the day, always wear it with sunscreen, even while staying indoors. 

More Tips to Prevent Hyperpigmentation

Pigmentation happens due to melanin production in the body. However, there are several ways you can avoid it. So, follow these simple tips and get a clear and healthy skin tone:

• Avoid sun exposure between 11 AM to 4 PM when it is the most harsh. 

• Always wear sunscreen even while staying indoors. 

• Stay hydrated

• Eat antioxidant foods that are rich in Vitamin C or E

• Use antioxidant ingredients like Glutathione, recommended by doctors. 

• Get a dermatologist's checkup

• Avoid bleaching or harsh ingredients

• Do not use steroid-based creams. 

• Be consistent with your pigmentation skincare routine to see gradual and effective results. 

Final Thoughts

Pigmentation is common in Pakistan, which happens due to several reasons. Some common causes of pigmentation in Pakistan are pollution, unhealthy diet, sun exposure, heat and humidity, and use of harsh skincare products. These reasons contribute to ski dullness. They increase the appearance of dark spots, melasma, and freckles. 

Wisdom Pharma’s Cute-E cream is a safe cream for melasma, dark spots, and pigmentation in Pakistan. It has skin-safe ingredients that target hyperpigmentation, dark spots, freckles, and melasma. Moreover, it hydrates the skin from within to give a brightening glow. 

Get healthy, even-toned skin and order Cute-E cream by Wisdom Pharma now.